r/Instagram
How do I actually figure out what content my audience wants to see?
I've been posting for 4 months. No idea if people like my content or just scroll past. Analytics tell me nothing useful.
▲ 7,203 · community post
Stack
Context
Wrong Build. Real Problem.
I had a product concept but user testing was taking forever. So I went straight into raw community data to validate instead. 30+ sources, 500+ posts, one month to find a true insight.
1 MONTH
research sprint
500+
Data Points
r/InfluencerMktg
How do you grow past 10K when organic reach just dies?
Hit 10k, engagement tanked. Tried posting more, less, different times. Nothing moves the needle consistently.
▲ 3,102 · community post
r/SocialMedia
What's the actual process for identifying a profitable niche on Instagram?
I've changed my niche 4 times because I kept guessing. No tool tells you how to validate before you commit.
▲ 554 · community post
r/ContentCreators
How do top influencers know what hooks to use before they film?
I spend days scripting and the hook still doesn't land. How are they figuring this out so reliably?
▲ 987 · community post
r/NewTubers
How do big creators figure out what their niche audience really cares about?
I watch top creators in my niche and I still can't reverse-engineer why certain videos blow up for them.
▲ 674 · community post
r/ContentCreators
How do you find out what your audience wants vs. what you think they want?
Every time I post what I think they want, it flops. Posts I throw away do better.
▲ 1,889 · community post
r/Instagram
Do brand deals even look at engagement rate or just follower count?
I have 50k followers and get ignored by brands that work with 10k accounts. There has to be something I'm missing.
▲ 1,445 · community post
r/TikTokCreators
How do you build audience loyalty and not just one-hit-wonder views?
Got 3M views on one video. Got 300 on the next. My audience didn't stick. I don't understand what I did differently.
▲ 4,892 · community post
r/TikTokCreators
Is there a way to know what's trending before it peaks?
By the time I see a trend and make a video, it's dead. I'm always 3 days too late.
▲ 2,944 · community post
r/NewTubers
How do you know which type of content to double down on?
Some videos hit, most don't. No idea what the pattern is. Just guessing every upload.
▲ 1,567 · community post
r/InfluencerMarketing
What data do you actually look at to understand what your followers want?
I check insights every day and still have no idea what content to make next. The numbers don't tell a story.
▲ 1,732 · community post
r/NewTubers
Is there any way to find out what pain points your audience has before you film?
I'm making content I think helps people but I genuinely don't know if it's solving a real problem for them.
▲ 1,103 · community post
Research
The People with the Problem.
“I still open Reddit before I open my research tool.”
UX Researcher
“I need the micro-feedback, not the macro trend.”
Startup Builder
“I do netnography for my thesis. I need to cite every source.”
Grad Researcher
“By the time I synthesize the data, the sprint has moved on.”
UX Researcher
“I can find the truth. I just can't operationalize it.”
Startup Founder
“I spend more time formatting quotes than actually analyzing them.”
Student Researcher
“I don't need 40 charts. I need to know if people are confused.”
Startup Builder
“I have to hand-code every theme. There's no way to scale.”
UX Researcher
“If I could search Reddit like a database, my job would change.”
Startup Builder
0Raw Data Points from
Surveys and Interviews
Surveys and Interviews
“The best data is in comment threads nobody else is reading.”
Grad Researcher
“I want to know why communities say things, not just that they say them.”
Student Researcher
“Every tool shows me trends. I need decisions.”
Startup Builder
“Attribution matters. I can't quote something I can't link to.”
UX Researcher
“I validated our whole roadmap in forums and nobody knows that.”
Founder / CEO
“I have to read 200 comments just to get one usable insight.”
UX Researcher
“Real quotes are more compelling than any survey percentage.”
Product Manager
“I know the audience is out there. I just can't reach their words.”
Startup Founder
“Researchers ask questions. Communities reveal behaviors.”
Research Lead
“I need source-linked quotes, not AI summaries.”
Grad Researcher
“My biggest time sink is organizing what I already found.”
UX Researcher
10
UX Researchers
10
Startup Builders
5
Students
3
Companies
2
Universities
25
Total Interviews
So I Validated my Hypothesis.
I spoke with 10 UX researchers across 3 companies and 15 students/startup builders across 2 universities. The problem was consistent. Despite modern tools, researchers still spend hours manually mining Reddit.
Builders crave micro-feedback over macro trends.
In parallel, Reddit's surge to a stock all-time high reinforced the timing and urgency for Humyn.
I then mapped the competitive landscape to define Humyn's unique market position.
Problem Statement
How might we centralizequalitative evidence soresearchers can go fromraw inputsto confident productdecisions in one flow?
Solution
Humyn uses agentic AI to transform messy qualitative conversations into structured, quantifiable product insight within a simple interface inspired by familiar tools like Figma.
MVP
I developed a working MVP
in one month
1 / 3
Find What People Really Think.
Enter a question. It searches across sources and shows you patterns, trends, and key takeaways.
Design Process
Mapping the ideal user flow.
First step as a team was aligning on where we were and defining what the ideal flow should actually look like.
Design Systems
Ground up Design System for Quick + Iterative Launch
Humyn required a system that could move at startup speed without sacrificing clarity. Rather than layering aesthetics on top of unfinished thinking, we built the foundation first.
Launch
Launch was equal parts brand, systems, and traction.
Humyn's brand was designed to feel intelligent and empathetic. Hue, our penguin, represents curiosity, depth, and human understanding.
Alongside the team, I helped take Humyn from concept to launch readiness. I set up HubSpot to automate lifecycle workflows, built lightweight business infrastructure for growth, and stress-tested onboarding, messaging, and feedback loops so we could ship clean, reduce risk, and iterate fast.
2,000+
Social followers
500+
Discord testers
500+
Waitlist signups
Reflection
Humyn is live in closed beta.
Humyn started as an experiment and became a system. I learned how to identify the real problem, design under uncertainty, and ship end to end.
What we are building next
InfraReal-time pipelines
InfraAPI performance
ProductOnboarding flow
ProductReport sharing
AIGuided ML pruning
AIAgentic research workflow