Problem
Who sports apps are built for
~70%
of 183M sports fans have never bet
~30%
bettors — every major app serves them
Fan sentiment
The 30% is big business
25×
revenue growth in 5 years since PASPA fell
Sports apps chase bettors, not fans who care about the game. Buzzr is for the fan who wants to feel something.
How might we help sports fanscapture and share how a game felt,not just how it ended?
Competitors
The sports app market hits $13B by 2034. It is fragmented.
Buzzr pulls the useful social pieces into one sports home.
| FEATURE | TheScore | ESPN | Bleacher | CBS Sports | Stadium | Buzzr |
|---|---|---|---|---|---|---|
| Game entertainment rating | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
| Social feed / community | ✓ | ✕ | ✓ | ✕ | ✓ | ✓ |
| Watch parties | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
| Live scores | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Highlights / moments | ✓ | ✓ | ✓ | ✕ | ✕ | ✓ |
| Predictions / picks | ✓ | ✓ | ✕ | ✓ | ✓ | ✓ |
| All leagues | ✓ | ✓ | ✕ | ✓ | ✓ | ✓ |
User Testing
We had over 35 people using our app resulting in
500 app sessions & 1k+ feedback points
Opportunity
A gap in the market for emotion-first sports social media.
The True Fan
There's always a game on. Always.
The Debater
Knows every stat. Every injury report. Every angle.
The Fatigued
Loves sports. Hates what the apps have become.
Features
Feature 1
Every game.
Every stat.
One card.
Process
What information actually matters?
Process
We studied how competitors surface data
Process
We designed the architecture around our sources
Process
data was nested through drawers & organized into scalable tables
Feature 2
Rate the game
drop your take
see what others thought.
Process
We studied how social apps handle conversation
Process
Rating a game should
feel as good as the game itself
Process
We mapped how social apps
create connection
Architecture
Building from zero meant every flow had to be addressed
Reflection
Reflection
Go to Market
Reflection
