Problem
Who sports apps are built for
~70%
of 183M sports fans have never bet
~30%
bettors — every major app serves them
Fan sentiment
The 30% is big business
25×
revenue growth in 5 years since PASPA fell
Every major platform is optimized to capture people who bet, not people who care about the game. There's no home for the fan who just wants to feel something.
How might we help sports fanscapture and share how a game felt,not just how it ended?
Competitors
Buzzr pulls each siloed social feature from users' favorite apps and delivers the backbone of sports entertainment.
| FEATURE | TheScore | ESPN | Bleacher | CBS Sports | Stadium | Buzzr |
|---|---|---|---|---|---|---|
| Game entertainment rating | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
| Social feed / community | ✓ | ✕ | ✓ | ✕ | ✓ | ✓ |
| Watch parties | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
| Live scores | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Highlights / moments | ✓ | ✓ | ✓ | ✕ | ✕ | ✓ |
| Predictions / picks | ✓ | ✓ | ✕ | ✓ | ✓ | ✓ |
| All leagues | ✓ | ✓ | ✕ | ✓ | ✓ | ✓ |
User Testing
We had over 35 people using our app resulting in
500 app sessions & 1k+ feedback points


Opportunity
A gap in the market for emotion-first sports social media.

The True Fan
There's always a game on. Always.

The Debater
Knows every stat. Every injury report. Every angle.

The Fatigued
Loves sports. Hates what the apps have become.
Features
Feature 1
Every game.
Every stat.
One card.



Process


Process
We studied how competitors surface data

Process


Process
data was nested through drawers & organized into scalable tables










Feature 2
Rate the game
drop your take
see what others thought.

Process
We studied how social apps handle conversation




Process
Rating a game should
feel as good as the game itself




Process
We mapped IA patterns to understand how social apps
create connection


Architecture
Building from zero meant every flow had to be addressed & every bottleneck hunted down

Reflection
Reflection
Reflection