0→1 Mobile App Launch & GTM
Discovery, User Research, Product, Design, Development, Go-to-Market
STACK
Introduction
Letterboxd, but for live sports.
It started in a group chat. "Let's make an app where you can rate games. Like Lakers vs Celtics was peak, 10/10. Letterboxd but for games." That was the spark. From there, Buzzr became a social-first sports app where fans rate live games, host watch parties, share hot takes, and build community around how the game made them feel. Not gambling. Not fantasy. Just fans being fans.
Problem [users]
Sports apps are built for bettors and stat heads, not everyday fans.
According to Pew Research, 43% of Americans say legal sports betting is bad for society and sports, up from 34% in just three years. The culture is shifting, but sports apps haven't. There's still no dedicated space to capture how games make you feel, rate them, and share that with people who get it.
Opportunity
A gap in the market for emotion-first sports social.
Capture the underserved fan
Sports fans who care about the experience over the odds have no home. Buzzr gives them one.
Build community, not transactions
When engagement is driven by shared feelings instead of money lines, retention becomes organic.
Solution
Buzzr is a social sports app where fans rate games, host watch parties, and share takes with a community that feels the game like they do.
1/4
Rate games based on how they made you feel.
Just finished watching? Drop a rating, write a take, and see how the community scored it.
2/4
Host and join watch parties with your hive.
Host and join watch parties with your crew.
3/4
Engage with the news, see how others are too
Browse sports stories, react, and see what the community thinks in real time. Every headline becomes a conversation.
4/4
Live team and player data at your fingertips
All the stats, scores, and data you loved about betting apps, without the betting. Team rosters, player performance, live updates. Everything you need to stay informed, all in one place.
How we built it
Project Management
We tracked every feature, bug, and sprint through Linear. Roadmaps and blueprints kept priorities clear as scope grew. Nothing shipped without a ticket.
How we built it
User Research
We hosted structured feedback sessions with real users to understand what resonated and what missed. Tally forms captured live reactions and feature requests as they came in.
How we built it
Testing & Iteration
We set up Apple TestFlight with internal and external testing groups, running concurrent builds to get feedback fast. Each round of testing fed directly into the next sprint.
How we built it
Internal Tooling
We built an internal automation pipeline that pulls sports content from RSS feeds, generates posts using ArcTriniti, and schedules them hourly through GitHub Actions and Vercel cron jobs. Fully automated, zero daily effort.
Reflection
Key Learnings
Building with users, not for them
The best features came from watching real people use the app, not from assumptions. Structured feedback sessions and TestFlight groups kept us honest about what actually worked.
Shipping is a skill
Going from code to the App Store taught me compliance, privacy policies, and the patience required to get through review. Building the product was one challenge. Getting it into people's hands was another.
Buzzr launches on the App Store April 1st. What started as a group chat idea is now a real product with real users rating real games. Join the beta now and be part of it from day one.
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