Agentic Research System for Product Teams.
Turning 10,000+ public conversations into source-linked themes, sentiment shifts, and decision-ready summaries.
0->1 Product Launch
Discovery, Product, Development, Sales, Design and Leadership
STACK
CONTEXT
Wrong Build. Real Problem.
I was building a different product when I kept running into the same wall. Every time I needed direction, I ended up back in Reddit threads and forums. The feedback was honest, detailed, and impossible to ignore. It was also impossible to use quickly. I could find the truth, but I could not operationalize it.
RESEARCH
So I Validated my Hypothesis.
I spoke with 10 UX researchers across 3 companies and 15 students/startup builders across 2 universities—the problem was consistent. Despite modern tools, researchers still spend hours manually mining Reddit.
Builders crave micro-feedback over macro trends.
In parallel, Reddit’s surge to a stock all-time high reinforced the timing and urgency for Humyn.
I then mapped the competitive landscape to define Humyn’s unique market position.
PROBLEM STATEMENT
How might we centralize qualitative evidence so researchers can go from raw inputs to confident product decisions in one flow?
SOLUTION
Humyn uses agentic AI to transform messy qualitative conversations into structured, quantifiable product insight within a simple interface inspired by familiar tools like Figma.
1/3
Find What People Really Think.
Enter a question. It searches across sources and shows you patterns, trends, and key takeaways.
2/3
Just Ask Hue.
Have a back-and-forth conversation to explore findings and uncover deeper insights.
3/3
Research in a Sandbox
Explore, test, and organize ideas with your team in one shared space.
DESIGN SYSTEMS
Ground up Design System for Quick + Iterative Launch
Humyn required a system that could move at startup speed without sacrificing clarity. Rather than layering aesthetics on top of unfinished thinking, we built the foundation first.
Principle: Clarity over decoration.
ITERATIONS
Working in a small team meant iterating daily, collaboratively and fast.
LAUNCH
Launch was equal parts brand, systems, and traction.
Humyn’s brand was designed to feel intelligent and empathetic. Hue, our penguin, represents curiosity, depth, and human understanding. Alongside the team, I helped take Humyn from concept to launch readiness. I set up HubSpot to automate lifecycle workflows, built lightweight business infrastructure for growth, and stress-tested onboarding, messaging, and feedback loops so we could ship clean, reduce risk, and iterate fast.
REFLECTION
Humyn is live in closed beta.
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